AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict – business pain points. Having spotted a gap in the market to democratise the use of AI for all businesses, Third Foundation has unveiled three'hero' products called Livia, Nebula and Aurora. Built from a complex collection of ML algorithms and AI, Livia organises and processes company data so that enterprises can receive robust insights into past and likely future marketing performance eliminating people biases which often affect behaviour. The product has been engineered to provide a new level of clarity, security and understanding for businesses to solve the problem of prediction with greater accuracy than ever before.

Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand will now be able to tap into Quantcast's live data insights drawn from more than 100 million online destinations to drive more effective brand awareness and performance campaigns. Andrew Double, Quantcast's Australia and New Zealand Managing Director, will taking on an expanded role to lead the company's growth in the Asia-Pacific region. Konrad Feldman, Quantcast's Chief Executive Officer and Founder commented, "Marketing is at a tipping point with AI set to transform every customer experience, every company and every industry. Marketers in APAC are looking for better ways to engage digital audiences that are both efficient and effective. We're excited to help brands and their agency partners leverage the power of Q, our audience behavior platform."

Digitisation, robotics and globalisation mean the labour market is in constant change, and the Swedish Part Model is part of that journey. TCO, The Swedish trade union confederation, illustrates this in a new campaign where the future labour market is portrayed as Artificial Intelligence. Artificial Intelligence (AI) is a computer program that tries to emulate human thinking and behaviour can learn and improve on its own. AIs are already a big part of our daily lives. They help us find what we need on Google and they handle customer service for many large organisations and companies, around the clock – and now they had enough.

IBM's ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. A demo is available here: http://preview-25.ayl.io/ As part of the platform, Watson scans all the publisher pages in ADYOULIKE's global network of premium publishers and analyses them in the same way as a human mind would: looking contextually for topics, sentiment and semantics rather than just scanning for simple keywords. This allows the platform to deliver native content in-feed in the most relevant and targeted way possible. Watson looks at where, why and how the existing editorial content on each site is'talking about' subjects and ensures advertisers are dynamically delivering the best native content to fit.